Star City Motor Madness

Classic Car

America’s love affair with cars started about a hundred years ago, around the time the Ford Model T grabbed everyone’s attention as the first mass-produced automobile. In the decades since, our affinity for vehicles of all shapes and sizes has only grown. During Star City Motor Madness, an annual celebration of automotive history in all its glory, car aficionados will gather to share their mutual love of classic cars, trucks, and motorcycles. This year’s SCMM marks the event’s 17th year and will be held Friday, June 22, and Saturday, June 23. Proceeds from the two-day event benefit Roanoke’s Virginia Museum of Transportation and other nonprofit organizations.

In honor of the 25th anniversary of Roanoke-based club Star City Corvettes, the featured car at SCMM this year will be the Corvette. The club will invite Corvette owners from around the state and beyond to participate in this year’s SCMM.

The Fun Stuff

Star City Motor Madness is one of the largest auto events in the Mid-Atlantic region and draws car enthusiasts from all over. Here’s some of what you can expect to enjoy over the fun-filled weekend:

  • Cruise-In: From 6 to 10 p.m. on that Friday, special-interest automobiles, trucks, and motorcycles will gather for a head-turning cruise along Roanoke’s historic Williamson Road. (Bonus: Visit Cruise Central at Berglund Credit Line, where you can park and show off your vehicle and enjoy food and entertainment.)
  • Car & Truck Show: From 10 a.m. to 4 p.m. on Saturday, enjoy viewing hundreds of vehicles (from antiques to hot rods to motorcycles) as well as after-market and vendor displays.

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Keep Cruising to a Berglund Automotive Dealership

Now that you’ve got cars on the brain, it’s the perfect time to check out one of Virginia’s most trusted names in new and used cars and service: Berglund Automotive. Whether you’re in the market for a brand-new vehicle or a pre-owned car, truck, van, or SUV, you’re sure to find many options among our vast inventory spanning our multiple dealerships in Roanoke and Lynchburg. Our dealerships specialize in everything from Mercedes-Benz, Jaguar, and Lincoln to Chevrolet, Ford, Kia, Toyota, and more. We also have a great selection of pre-owned vehicles from even more auto brands – and with our low everyday prices and special offers and incentives, there’s something to suit just about any car shopper or budget. Find a Berglund dealership near you and start your exciting search for the perfect vehicle today!

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